What is a blog tour, you asked. And what can it do for you?
A blog tour is a promotional technique, where you get a bunch of people to do a post for you about your new book. The news and tidbits about your new book travels for you while you remain in the comfort of your own home. Thanks to the wonders of the world wide web, the entire planet is just a click away from your book.
A blog tour when you hand-pick host blogs to do a post for you. Ideally you would want to find those blogs that are in the same genre and age group that your book is. A lot of times, though, reality sets in and you get any bloggers that you can get yours hand on.
Some posts will feature you and your book in some way. A book review is perfect, but many bloggers don’t have a lot of time to read your book so offer them different options to pick from. An author interview is great. You can do one interview on your own and have it ready for them, or have them send you their questions. All this depend on the blog’s specialty and the host will tell you what they want from you.
Now, you pick a week or two or even three to have all of them pick a date to post about you and your new book. It doesn’t matter if more than one picks the same date, although your goal should be to have a continual stream of blogs. Make sure you visit their posts to make sure your post to thanks them and to see if the post is up and to answer any questions in the comment box.
Also you can add a free ebook, or paperback for a price, to the nicest comment in all the posts or offer one ebook for each post. Asked the winner to do a review for you.
For more etiquette on what to do when you are asked to be a visitor in someone’s blog post keep and eye on next month’s blog. Happy writing to you.
Anna is the author of high fantasy books for YA and Children. More about her work: http://www.annadelc.com