It is simple, be a guest on someone else’s blog or have a guest on your blog. Especially when your book is coming out. You can always find an author or someone extraordinary to swap interviews with. You want to choose those with many followers, but a little is exposure too.
Follow other’s blog before you ask them for an interview. It is good form. Follow people relevant to what you want to promote, i.e. if you promote books befriend some authors and a lot of readers.
Where to follow them? Facebook, twitter, Linkedin, goodreads, shelfari, but mostly on their blogs. Why follow them? Do unto others what you would like done to you. Help them and they will help you.
Now that you are friends read their interviews, comment an copy some of their questions and then make them relevant to the topic that fits your guest. In anther words be inspire and write your own.
Keep a list of questions and answer them according to your expertise or what you want to promote. Then when someone tells you they have never done an interview, you can tell them that you have one handy and can send it to them. This also works for you. Answer the question yourself and you have an interview ready when someone wants to do yours and doesn’t know how.
Many bloggers struggle to find things to put on their blogs and they would love to have material ready to post. It helps you and them.
- Be professional and double edit your interview
- No negative talk or bad language
- Be timely
- Invite everyone you know and their dogs, to go see it, when the post go alive
- Remember to go to the site where the interview is being hosted and make sure you leave a comment that says how thankful you are for being a guest
- Also go back often to answer any questions the visitors have for you.
- Do not forget to add live links to all the places your book is sold.
- Make sure you tweet the interview and put it on Facebook with a live link, all that week and every so often after that week.
- Be polite, but funny. We all love a good laugh.