How to promote your book, after you published it.

  1. Remember that the point of business cards and bookmarks is to draw people to your website for a sale.
  2. The purpose of your website is to sell your book. Have the book covers and back blurbs easily visible. Your author picture should be nice and professional looking. No beach shots, skimpy clothes, or camping pictures. A passport type with one color background works well.
  3. Your website should have new content at least once a week to keep your audience entertained, more if possible.
  4. Be personal but never blog about a quarrel with your spouse, boss, colleague, or children.
  5. Offer something free. (Free first chapter, a contest, guest bloggers, tips, reviews, etc.)
  6. Learn about color schemes. They can sell or negate your chance for a sale. Some colors invite trust, others do the opposite, so be careful what colors you pick for your website. Also, some colors are hard on the eyes.
  7. Your website shouldn’t have too many colors. They confuse the mind and people will leave your site in a hurry.
  8. You may be writing for kids, but remember that it is a parent who will buy your book. Don’t make your website too juvenile. The kids may like it, but it will suggest that you are immature to the parent and they may not trust you.
  9. Also make sure your content is in an easy font and big enough to read without glasses.
  10. Don’t post too many or too long of entries. Most people don’t have time to read long detailed description of anything and may feel overwhelmed. Usually they won’t come back.
  11. Publish the book’s table of contents on your website. Include a brief overview about each chapter. (Never give out the endings. Always leave them with a cliff-hanger.)
  12. Optimize the page for search engines. This means to use the appropriate key words.
  13. Don’t forget to thank others that mention you or your book. (Through “Google Alerts” you will know when someone does.)
  14. Another thing Google Alerts will do is to alert you of industry news, your competitors’ names so you can jump into an online conversation anytime. (Set them up to do that)
  15. Approach associations relevant to your book’s content. Suggest doing a workshop, presenting a seminar, speaking at an event, or writing an article for their newsletter or blog.
  16. Prepare so you sound sharp and lively. This way others will invite you to do more presentations for them.
  17. Remember to be professional when you do presentations. Be on time, look well groomed, never start your presentation with an apology. (Leave home early to avoid road surprises.)
  18. It is all right to be funny without being rude. Be careful not to talk down to your audience.
  19. When you promise something, go through with it.
  20. Be polite. Always do unto others as you want them do to you.
  21. Offer more than what you take.

 

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