1. Send out free PDFs, or ebooks, to bloggers who have tons of followers. If your book is non-fiction, send out digital copies to influential journalists. Ask the bloggers a review it in their blogs.
(Some bloggers or reviewers need a month to read the book. Always ask way beforehand.
2. Pull out excerpts of the book to use as articles. Post them on free sites.
3. Create videos. Keep it short and sweet (under 10 m.) (more…)