Posts Tagged ‘website’

Marketing Your Book by Florence Osmund

Sunday, January 1st, 2012

Unless you’re a celebrity, famous author or just an exceptional writer who caught some lucky breaks, you will have to make at least some effort marketing your own books. (more…)

How to promote your book, after you published it.

Sunday, August 7th, 2011
  1. Remember that the point of business cards and bookmarks is to draw people to your website for a sale.
  2. The purpose of your website is to sell your book. Have the book covers and back blurbs easily visible. Your author picture should be nice and professional looking. No beach shots, skimpy clothes, or camping pictures. A passport type with one color background works well.
  3. Your website should have new content at least once a week (more…)

16 ideas of how to promote your book before and during launch

Saturday, July 9th, 2011

To promote or not, that is the great dilemma. If you are an author, you have to promote your book or no one will know it is there. Besides, even if you are traditionally published you are expected to promote your book. If you ask me, promoting is the least fun thing you do as an author. After all, you want to move on into your next book, not spend hours convincing people that they should buy your book.

Most of the time, promotion is the last thing an author thinks of, and in many cases, they publish their books and have no idea that they should have started to promote it a year before it came out of the oven.  Here you will find some ideas to get you comfortable with the thought and you won’t freeze in stupor when you get there.

  1. Send out free PDFs, or ebooks, to bloggers who have tons of followers. If your book is non-fiction, send out digital copies to influential journalists. Ask the bloggers to review it in their blogs.

(Some bloggers or reviewers need a month to read the book. Always ask way beforehand.)

  1. Pull out excerpts of the book to use as articles. Post them on free sites.
  2. Create videos. Keep it short and sweet (under 10 m.) In one, talk about you. In another, talk about your book. Then in another, read an excerpt from it, etc.
  3. Create a book trailer. Find pictures that reflect the content of your book and then use excerpts from the book to tease people to read more. Never tell the ending and make it short.
  4. Schedule a launch day and make sure plenty of things are planned that day. Notify your email list, facebook, goodreads, twitter, a week before and then the day of. Don’t forget to post the different links to your videos and trailer’s one at the time.
  5. Offer a digital copy as a prize on other websites and blogs. Offer the blogger or website owners a free paperback book for their help. You can have a goodreads giveaway…
  6. Ask other bloggers to do an interview and send them lots of questions you made up, with their answers. (You can send the same list to all of them and they can pick how long and what to post from it.)
  7. If you assign these bloggers to do your review on a different day of the week each, this is called a Blog tour. Make sure every day has one blogger or more assigned to it. You’ll gain maximum exposure for minimum costs. Select other authors or readers to do this…other authors, will get you in contact with other readers.
  8. Offer a chapter as a downloadable PDF. Encourage readers to share it with others.
  9. Publish the book’s table of contents on your website. Include a small overview of each chapter. (Really short) Optimize the page for search engines. (List many pertinent tags to attract new readers looking for your genre.)
  10. Encourage people to write a five-star review of your book on Amazon.com, Barnes & Noble, GoodReads.
  11. Publish reviews and testimonials of the book on your website. Include links to the reviews from Amazon.com and other sites.
  12. Makes sure you always say thank you to all that help you and join their sites to show that you appreciate their help.
  13. Make bookmarks to pass along. They are more usable than cards which are easily thrown away. (Check online for cost-effective sources.) Make sure they contain your website and email.
  14. Always have copies of your book and bookmarks with you or in your car.
  15. Be creative, persistent and grateful for the help of others and you’ll see your book sales go up. It isn’t their obligation to tell others about your book, so help them back.
  16. It isn’t a bad Idea if you have authors or readers friends to ask them for a review, so you can use a small insert on the back or in the first page of your book.

I hope these ideas help you start your great future as a writer. Don’t forget to share your success with others and help them get ahead too. Is called pay it forward. Is always sweeter when you get to the top and your readers, friends and family are cheering you on. Happy promoting to you.

Anna del C. Dye was born in Chile. She has received six awards for her stories. She is fluent in Spanish & English and lives in Utah, with her husband of thirty-nine years. The Silent Warrior Trilogy belongs to her Elf Series that includes, seven stand-alone high fantasy books. Also, her A Royal Romance series includes, Once Upon Two Kingdoms, A Kingdom By The Sea & A Golden Princess. She has also authored The Chancellor from Connier and a middle-grade book, Emerine’s nightmare, published digitally.

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Want a successful website?

Wednesday, March 2nd, 2011

Here are some great suggestions that have served me well.

1-    Make sure that you have the right colors in it.

No wild colors, they make you look irresponsible and provide too much chaos for the eye. You will lose most serious buyers. Blue conveys trust, yellow attracts the eye. It is all right to use three to four colors throughout. If you market for children you can use something more offish, but still don’t go overboard. It’s the parent you need to convince to buy your products.

2-    Watch the terminology you use.

If you use words that will identify you as an eighty-year-old, it may not greatly impress your younger buyers. Be professional and don’t use slang or mannerism.

3-    Have a nice professional looking picture. Not too big and not too small of a head shot (passport size works nicely.)

4-    Use words throughout the site that are eye catching and very searchable. This will bring more costumers to your site from search engines.

5-    Each page should have buttons that to call to action (Buy here) placed in the left hand upper corner.

6-    Make sure you have a page were you offer something for free or a message center.

People love freebies and they will trust you more if you give them something for free. Use this page to have all your visitors sign in and leave their emails. Use these emails to keep in touch with your possible costumers when you have something else to offer.

7-    Use top tabs to move from page to page.

Keep it simple if possible use one word on each tab. A semi-dark tone of yellow will make them stand out.

Have a virtual picture of your books prominently displayed.

8-    Be clear on what you are selling by using a catching phrase.

If you are selling books, say so on the main page above or below the picture of your books. (The greatest fantasy book since… or This technology book will change your future, etc.)

9-    A page for announcement or events can attract your fans.

10-  Make sure that you keep your site up to date. Change something on it every week.

This will keep your frequent visitors interested. Otherwise they will stop coming to your site.

This could list your events or add a blog that you need to update every week. Remember that blogs don’t need to be very big, in fact many people don’t have time to read long speeches. Go for fifteen lines and if you have more than that divide it in pieces and add the next installment the following week. Make sure you tell your visitors when you will publish the next piece and deliver it on time. (Very important)

11-  A page with links will help to push your website up on the list of millions that exist in the web.

Make sure you click in your links. If they are not working, contact the source and have them fixed as soon as possible. If they are no longer there, take them out.